If you’re an independent artist, chances are you’ve spent more time than you’d like trying to sum up your music in words. Whether it’s for a Spotify profile, your press kit, or a new release campaign, writing about yourself can be one of the most frustrating parts of the job.

And yet, your artist bio and press kit are essential tools. They’re how industry professionals, playlist curators, blogs, and potential collaborators get to know you, your sound, and your story - often before they even listen to your tracks.

So, how do you put it all together without spending hours staring at a blank screen? Let’s break it down.

What makes a great artist bio?

Your bio should do more than list facts, it should tell a story! One that captures your style, influences, achievements, and what makes your project unique.

Here’s what to aim for:

• A strong opening that hooks the reader - think recent highlights or a bold statement about your sound.
• A short background on where you’re from and how you got started.
• A clear description of your music (genres, influences, vibe) without clichés.
• A personal touch - an anecdote or moment that shaped your journey.
• A shortlist of key achievements, press quotes, or major milestones.

The tone should be professional but still feel like you. Try reading it aloud - if it doesn’t sound natural, rewrite it. And don’t forget to create different versions for different platforms: short for socials, medium for profiles, and longer for press.

What should be in your press kit?

Your digital press kit (DPK) is basically your music CV. It's what you’ll send when you’re pitching for gigs, media coverage, collaborations, or sync opportunities.

Here’s a checklist of what to include:

1. Artist Bio
2. High-Quality Photos – Headshots, live shots, promo shots.
3. Music Links – Ideally both streaming and downloadable files.
4. Music Videos – Official or live footage that shows your vibe.
5. Press Coverage – Reviews, interviews, testimonials.
6. Performance History – Notable gigs and upcoming dates.
7. Press Releases – For new releases or big announcements.
8. Contact Info – You or your team.
9. Social/Streaming Links – So people can check out your reach.
10. Stage Plot & Tech Rider – For gigging artists, this is a must.

A well-organised DPK makes it easier for people to say “yes” - whether it’s to an interview, blog feature, or booking slot.

Stuck writing? Use tools that help

Lyra, Un:Hurd’s new AI-powered content generator, is designed specifically for musicians. It helps artists create high-quality bios and press releases in minutes - drawing from your release info, socials, and streaming data to produce copy that feels genuinely tailored to your sound and story.

This isn’t generic, one-size-fits-all content. Lyra was built for the music industry, and it understands how to speak to journalists, curators, and fans in your voice. It’s ideal for first drafts, time-saving tweaks, and ongoing copy updates as your career grows.

For even more momentum, platforms like RepostExchange can help you get your music in front of the right ears. From targeted repost campaigns to charting, networking, and community feedback, it’s a solid complement to the content you create with Lyra.

In fact, if you're a RepostExchange member, you can use the code REPOST30 to get 30% off an annual Pro membership to Un:Hurd giving you full access to Lyra, plus 25% off playlisting and other benefits.

🚨 Note: This code works only on the web platform.