Repost Exchange Has a New Look

Nine years ago, a community member designed the Repost Exchange logo, which has served us well as we grew into the platform we are today. Over the years, we’ve constantly updated Re-Ex: announcing our official SoundCloud partnership, launching Official Chart notifications, refreshing our feedback system, and adding more powerful Campaign targeting features. Through all of that evolution, one thing remained exactly the same: our logo.

Now, our look is finally catching up with how far we’ve come; it’s time to retire the arrows and step into the spotlight!

Behind Our New Brand Identity

We didn't just pick a pretty logo; we built a whole new visual language centred around momentum, community, and visibility. As an official promotion partner of SoundCloud, our goal is to turn artist support into real growth.

Here is what defines our new direction:

The dynamic spotlight: Replacing the original logo, our new mark originates from an expanding square that stretches into a beam. Think of it like a visual signal or a stage light. It expands across our layouts to frame real talent, turning the focus entirely onto you and giving your work the stage it deserves.

Turning community into momentum: The core feeling behind our new direction is all about progress. We built this platform around artists supporting artists, and the entire identity is designed to turn that collective community energy into real, unstoppable momentum for your releases.

Orange Beam & Pure Contrast: Our colour palette has evolved to a minimal, high-impact trio: Pure Black, Pure White, and Orange Beam. Black and white create a modern stage, while electric Orange Beam acts as our visual highlighter.

The hidden arrow: Don't worry, the arrows haven't completely disappeared! If you look closely between the ‘E’ and the ‘X’ in our new grid construction, you'll spot a subtle repost arrow built right into the space. It's a nice little nod to our roots.

Big thanks to the community member who designed our logo nine years ago, and to everyone who’s been using Repost Exchange to share their music along the way. We’re excited for this next chapter, and we can’t wait to show you what’s next.

Welcome to the new Re-Ex.